Something unprecedented is happening today . Advertising does not work as before. So far , the idea or put an ad in a newspaper to buy some TV time is considered intelligent and efficient, but nowadays most people , especially young people spend much of their time stop Internet socialization and even get their news online. This is not a very strange because the man since the beginning of time , was a social being. However, what is unprecedented is the speed with which communication is improved by the use of the Internet, the creation of virtual reality today.
In March 2013 , there were over a billion Facebook users , more than 200 million active users and is also available in 35 different languages. More than 346 million people read blogs in the world, and 184 million people are bloggers themselves. Twitter has more than 200 million tweets recorded with an average of 3 million tweets per day users, and YouTube claims more than 100 million viewers per month. LinkedIn has over 200 million members in over 200 countries and territories.
But all is not bleak. To promote your brand, you do not have to try to spend more than most large companies , now you fight viral videos . You do not have to spend thousands of dollars in groups of sterile discussion, you have the pulse of your market at your fingertips with quick Twitter search . The world of social media is a great place to meet existing customers, expanding its reach into new markets and to maintain good relations with other brands.
Today, with the advent of new web technologies , it is easy for anyone to create and, more importantly, to distribute their own content. A blog , Twitter, Facebook or YouTube video page can be produced and seen by millions virtually free. Advertisers do not have to pay distributors or publishers huge sums of money to spread their messages can now create their own interesting content that audiences flock to . Consumers are more connected than ever , and every second that your company does not participate in social networks is a missed opportunity . Therefore edge .
Before we begin, we juggle our minds in the definition of key terms . The media can be defined simply as a platform to exchange ideas . Traditional media such as television, newspapers, radio and magazines are one-way , static technology dissemination tools become less effective marketing today. Social media unlike its predecessor is a new platform where we can share ideas, say what we like and do not like , find people with common interests, etc. . Examples of social media blogs , Facebook, Twitter, Google+ , PinInterest .
Whereas, few strategies to help you promote your brand with social networks :
Be genuine and sincere
Social media should be used as a virtual environment to promote physical identity. As the image of the body is unique, its virtual image must be unique too. Being authentic gives consistency to their customers that inspire brand loyalty and increase customer satisfaction. This is because most people buy what they like and trust than the reverse. Social media gives you the opportunity to share knowledge and to use them properly to help you build trust in your organization, while others show the value of your business .
Be open
Social media is opening and sharing. Companies try to build your brand online should find your first customers and constantly engage in conversations inform their customers about their brands. These conversations should be two-way between businesses and their customers to ensure adequate feedback for both parties . Companies must be careful because these conversations are taking place today in front of millions of people , and are classified in the coming years.
Be attentive and sensitive
Social media enables real-time communication between the different stakeholders. This is not an uncommon experience for new and appear to have already spread in social networks before they appear in traditional media such as newspapers and television. In the same way these days , customers prefer if you can meet their needs and challenges as soon as possible. The lack of response time can allow your customers to search for alternatives competitors.
Monitor your brand
If you are a local business or an international brand, it is possible that people are already talking about you on the Web. But before you can participate in these discussions , you should start listening. After starting to listen, then you can begin to respond to what is said, what is said and who says it. But social media monitoring should be a continuous process, and you should take advantage of the various social media platforms to make sure nothing slips through the cracks , the story right (or wrong) can come n anywhere and exploded in his face. You do not want to be caught unprepared .
Spread the word
His own " word of mouth" is the best marketing tool. Tell the world . WORLDWIDE! Tell all your friends, family and colleagues who will launch a social media campaign is open to expand your search for clients. The more you know about this exciting project , plus new will happen along the ears of your potential customers. The best advertising you get for free, so be sure to optimize all the free advertising you can get.
In March 2013 , there were over a billion Facebook users , more than 200 million active users and is also available in 35 different languages. More than 346 million people read blogs in the world, and 184 million people are bloggers themselves. Twitter has more than 200 million tweets recorded with an average of 3 million tweets per day users, and YouTube claims more than 100 million viewers per month. LinkedIn has over 200 million members in over 200 countries and territories.
But all is not bleak. To promote your brand, you do not have to try to spend more than most large companies , now you fight viral videos . You do not have to spend thousands of dollars in groups of sterile discussion, you have the pulse of your market at your fingertips with quick Twitter search . The world of social media is a great place to meet existing customers, expanding its reach into new markets and to maintain good relations with other brands.
Today, with the advent of new web technologies , it is easy for anyone to create and, more importantly, to distribute their own content. A blog , Twitter, Facebook or YouTube video page can be produced and seen by millions virtually free. Advertisers do not have to pay distributors or publishers huge sums of money to spread their messages can now create their own interesting content that audiences flock to . Consumers are more connected than ever , and every second that your company does not participate in social networks is a missed opportunity . Therefore edge .
Before we begin, we juggle our minds in the definition of key terms . The media can be defined simply as a platform to exchange ideas . Traditional media such as television, newspapers, radio and magazines are one-way , static technology dissemination tools become less effective marketing today. Social media unlike its predecessor is a new platform where we can share ideas, say what we like and do not like , find people with common interests, etc. . Examples of social media blogs , Facebook, Twitter, Google+ , PinInterest .
Whereas, few strategies to help you promote your brand with social networks :
Be genuine and sincere
Social media should be used as a virtual environment to promote physical identity. As the image of the body is unique, its virtual image must be unique too. Being authentic gives consistency to their customers that inspire brand loyalty and increase customer satisfaction. This is because most people buy what they like and trust than the reverse. Social media gives you the opportunity to share knowledge and to use them properly to help you build trust in your organization, while others show the value of your business .
Be open
Social media is opening and sharing. Companies try to build your brand online should find your first customers and constantly engage in conversations inform their customers about their brands. These conversations should be two-way between businesses and their customers to ensure adequate feedback for both parties . Companies must be careful because these conversations are taking place today in front of millions of people , and are classified in the coming years.
Be attentive and sensitive
Social media enables real-time communication between the different stakeholders. This is not an uncommon experience for new and appear to have already spread in social networks before they appear in traditional media such as newspapers and television. In the same way these days , customers prefer if you can meet their needs and challenges as soon as possible. The lack of response time can allow your customers to search for alternatives competitors.
Monitor your brand
If you are a local business or an international brand, it is possible that people are already talking about you on the Web. But before you can participate in these discussions , you should start listening. After starting to listen, then you can begin to respond to what is said, what is said and who says it. But social media monitoring should be a continuous process, and you should take advantage of the various social media platforms to make sure nothing slips through the cracks , the story right (or wrong) can come n anywhere and exploded in his face. You do not want to be caught unprepared .
Spread the word
His own " word of mouth" is the best marketing tool. Tell the world . WORLDWIDE! Tell all your friends, family and colleagues who will launch a social media campaign is open to expand your search for clients. The more you know about this exciting project , plus new will happen along the ears of your potential customers. The best advertising you get for free, so be sure to optimize all the free advertising you can get.
